The New Standard
We started off as watch collectors and leathercrafters. In a world where everything is done facing a digital screen, there was something romantic about winding a crown and watching the watch spring into life, or creating with your bare hands a functional and beautiful leather product out of its raw materials. We wanted to marry these two worlds, by bringing our experience and knowledge in crafting to produce exceptional products for watch enthusiasts.
Since launching in 2018 with a small, curated collection of leather straps, we have since expanded and now offer one of the most extensive collection of handcrafted leather straps in a wide range of width and sizes, and offer a Custom Strap Program to meet your unique requirements. We have also started to branch out into rubber straps, creating new products that enrich the experience of wearing your watches.
We also set out to create watch storage and accessories that matched up to the timepieces you had - functional art that you can hold, use and admire. Cases that will be loved by those who have them, and admired by those who don't.
Beyond our products, we also aspire to provide an online shopping platform and experience that is enjoyable and fun, bringing the boutique experience from the store to our website.
Lastly, we hope to be a valueable part of the watch community, to bring value to the collectors in the community, and to foster an appreciation for watch accessories as much as the timepieces that they hold.
We hope that you'll join us in this journey!